Product Growth Lead
Type of Job
£excellent + equity
Lucent is currently recruiting a Product Growth Lead to join an Edinburgh based mobile app business which already has hundreds of thousands of users. The company has received significant investment and is looking to make this key hire to drive customer acquisition and subscription growth. Leading growth, your work will help shape the customer experience, so we are looking for someone passionate about their mission. Therefore, you will care about mental health and want to work in a company that uses tech for good.
You will be identifying the most significant areas of opportunity to create a successful initial experience for their customers from the first time they see an ad for the company or hear about it, to becoming a subscriber. Taking a highly data-driven and analytical approach to product development and growth, you will own the funnel and early-stage customer experience. Creating hypotheses based on your analysis and customer research, you will collaborate with the team to test, prove and execute on them. Ultimately your work will ensure they hit conversion targets at increasing scale.
In this varied role, you will be involved in:
Developing hypotheses based on analysis and designing and setting up a/b tests
Checking the analytics dashboard in Amplitude to review key metrics and a/b test results
Reporting to the team once a week on the results of a/b tests
Collaborating with the team to establish and agree on what new tests to run
Ensuring analytics are all in place for product changes
Liaising with the agency on paid advertising to agree on test strategy based on the latest results to boost the effectiveness of spend
Agreeing/revising our test and learn strategy to meet quarterly goals
Pulling together financial reports for the month on new subscribers, cost per subscriber and conversion rates
Liaising with designers to create new assets for paid advertising
Reviewing OKRs against the actual performance, reporting on the causes of the difference, and working with CEO to set targets for the following quarter
The successful Product Growth Lead will have the following experience:
You will have worked in product growth, and contributed to the growth of a subscription-based mobile or web app
Designing, running and reporting on a/b tests with proven results
Working with Amplitude or a similar product analytics tool
Manipulating sizeable raw data sets with R or similar
Making recommendations on customer acquisition, conversion, and growth strategies
Your attributes will include:
Highly analytical and possess excellent attention to detail
Able to communicate your thoughts and ideas succinctly and present data and findings in an accurate and intuitive manner
Comfortable taking ownership of outcomes and strive to improve quality
Naturally inquisitive and maintain a focus on finding out what changes will have the best possible impact
Happy working in a fast-paced environment where things can move or change quickly
Collaborative and believe in teamwork
Able to see the funny side of things and not take yourself too seriously!
In return, you will be offered an excellent salary, options, pension and other perks.
Lucent are managing this role on an exclusive basis. To apply, please send your CV as soon as possible.