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How Digital Provenance is Revolutionizing the Way We Do Business, with Csilla Zsigri


How Digital Provenance is Revolutionizing the Way We Do Business, with Csilla Zsigri


In this episode, I am delighted to be joined by Csilla Zsigri. You will enjoy hearing Csilla's insights on the evolving landscape of Distributed Ledger Technology (DLT) and blockchain, as well as her role as the Chief Strategy Officer with BTP, a company that helps solve challenges with digital provenance.


Csilla and I discussed the importance of digital provenance and gave case studies of how BTP is helping companies and industries in this field. We also explored Csilla's views on work-life balance, sports, and the value of failing and learning from it.



Episode Outline and Highlights


  • [01:33] What does a Chief Strategy Officer do?

  • [03:12] Csilla's journey into the blockchain world - from an industry analyst to a startup.

  • [06:46] The evolution of the DLT ecosystem.

  • [08:26] What are the biggest opportunities for companies in blockchain to achieve value?

  • [11:54] What is digital provenance?

  • [16:36] Understanding the value of digital provenance.

  • [19:00] Biggest applications in the areas of AI & IoT.

  • [22:58] How Csilla fits competitive sports alongside work.

  • [24:00] Why work-life balance and sports can benefit your professional mindset.

  • [27:00] Embracing the value of failing and learning.


The Evolution of the DLT Ecosystem


Csilla also curates in the DLT landscape. DLT, or Distributed Ledger Technology, like blockchain, is a type of database that is decentralized and distributed across a network of computers rather than being stored in a single location. This makes it possible for multiple parties to access and update the database simultaneously while ensuring the security and integrity of the data.


The DLT landscape is rapidly evolving, and new technologies and use cases are constantly emerging. Analyzing and researching this technology for years, Csilla is in an excellent position to offer insights into how this has evolved and continues to evolve. Learning from the past and looking at what is happening, we also discussed opportunities for companies to achieve the most value from blockchain technology.


Understanding Digital Provenance and How It Can Impact Your Business


Csilla works as the Chief Strategy Officer with BTP - a company that helps other companies solve challenges with digital provenance. But what exactly is digital provenance? Provenance is usually associated with the art world - where the authenticity and value of a piece of art can depend on its provenance. Csilla explained that this also applies to other fields, such as medicine and commodities. The same goes for digital provenance, which is important because it enables users to verify digital assets' authenticity, integrity, and reliability. By tracing the provenance of a digital asset, users can determine its source, the people or entities that have accessed or modified it, and whether it has been tampered with or altered in any way. This information can be crucial in various contexts, including scientific research, legal proceedings, and digital forensics.


"Businesses can demonstrate that the product they are selling is environmentally friendly, that it was produced in a socially and ethically responsible way, and so on. I think that it is a very important area," she explains. Csilla shared practical applications of this facet of technology and gave case studies of how BTP is helping companies and industries in this field.


Discussion on Work and Life Balance and the Value of Failing


Csilla and I also talked about the value of work-life balance! She is an athlete, and even now, she fits sports alongside work. "Sports, to me, is my happy place," explained Csilla. She really makes time and blocks her calendar to play volleyball. I believe that this approach to work-life balance is a big contributor to her success. We also discussed the value of failing, learning, and moving on.


About Csilla Zsigri


Csilla is the Chief Strategy Officer at BTP, a digital provenance company with a mission to make assets trustworthy. She is also a global blockchain ambassador and has spoken at numerous conferences on blockchain and its application. Csilla created and curated the DLT landscape, an open-source market segmentation initiative.



Would you like to be a guest?


Book a time to speak with Rebecca: https://calendly.com/rebeccahastings/discovery-call


Connect with Rebecca


Rebecca is the Founder and Director of The Lucent Group. She has extensive talent acquisition and executive search experience supporting digital and technology businesses through complex changes and fast-paced scale-up periods. She works with businesses advising on C-level, technical and commercial appointments, workforce planning, strategic talent management, recruitment processes, and associated technology and employer brand development. She has led and built successful teams, led numerous C-level, VP, Director, and Head-of searches, and designed and implemented outsourced recruitment solutions. In 2019 she helped a FinTech client secure a place in LinkedIn's Top 25 Start-ups in the UK. Rebecca is a member of the REC (MREC), a qualified career coach, Certified Interviewer (CI), and has professional qualifications in FinTech, HR, Leadership, Digital Marketing, Diversity, Unconscious Bias, and Talent Management.


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